Edit Policy
Last Updated: February 22, 2026
Every project is a strategic partnership. Your expertise in your business combined with our expertise in conversion psychology produces copy that neither side could create alone. The more precisely you communicate what you need, the more precisely we deliver.
📦 Your Copy Delivery
When your copy is delivered, it arrives as Your Copy—not a draft, not a rough version. The Blueprint Process captures 140+ data points about your business, audience, and market before a single line is written. Your pre-meeting forms, Strategy Session, and onboarding form all feed directly into the copy creation process.
The result is copy that is strategically engineered from the start. If you complete your forms thoroughly and communicate clearly during your Strategy Session, the first delivery should align closely with your vision.
If refinements are needed, that is exactly what the edit round is for—precision adjustments, not a reconstruction.
⏰ 72-Hour Edit Guarantee
Your edits will be completed within 72 hours of receiving your Edit Request Form.
The clock starts when your form is received via email (naturally timestamped) and confirmed back to you with the date, time, and Eastern Time notation.
How it works:
- 1 round of edits included with every covered copy service
- The Edit Request Form IS the round—one submission, one revision cycle
- Edits are returned within 72 hours of confirmed form receipt
- The second delivery is your final copy
📝 How to Request Edits
- Review your delivered copy carefully before submitting any edit requests
- Complete the Edit Request Form—a structured form that walks you through each component of your deliverable
- Be specific: For each component you want adjusted, tell us what needs to change and what you want instead
- Submit the form—your 72-hour clock starts when we confirm receipt
The Edit Request Form is sent to you after copy delivery. It is not publicly available—it exists only for active clients with delivered copy.
📅 Edit Window: 7 Business Days
You have 7 business days from copy delivery to submit your Edit Request Form.
- If you submit within 7 business days: Your edits are completed within 72 hours at no additional charge
- If you do not respond within 7 business days: Your copy is considered accepted and approved, and the project is closed
- If you need edits after the window closes: A $350 reopening fee applies to reactivate the project (see below)
💼 Business Days Definition
Business days are Monday through Friday, 9:00 AM–5:00 PM Eastern Time, excluding the following holidays:
- New Year's Day
- Martin Luther King Jr. Day
- Presidents' Day
- Memorial Day
- Independence Day
- Labor Day
- Thanksgiving Day and the following Friday
- Christmas Eve
- Christmas Day
- New Year's Eve
Additional closures may be announced by WordsmithDirect as needed.
5:00 PM ET Cutoff: Any Edit Request Form received after 5:00 PM ET on a business day, or at any time on a non-business day, is deemed received at 9:00 AM ET on the following business day. Your 72-hour clock starts from that point.
🚨 Edits vs. New Scope
This is an important distinction. Edits refine what was ordered. New scope changes what was ordered.
✅ Edits (Covered)
- Tone or voice adjustments within existing components
- Factual corrections
- Word or phrase swaps
- Reordering existing content
- Trimming or tightening
- CTA adjustments
- Formatting preferences
❌ New Scope (New Quote Required)
- Different Big Idea
- Different Persona or Avatar
- Different Offer or Product
- Adding components not in original order
- “Start over with a different approach”
- New competitor research needed
- Changing target audience
If your edit request falls into the “New Scope” column, we will let you know and provide a separate quote. No surprises.
✅ Services Covered by This Edit Policy
The 72-hour edit guarantee and 7-business-day window apply to all copy creation services under $10,000:
Top-of-Funnel: Advertorials, Ads (all types), Articles, Opt-In Pages, LinkedIn Profiles, Press Releases
Core Sales: VSLs (Mini, Short-Form, Long-Form), VSL Compressor, Sales Letters (Short, Medium), Landing Pages (Standard, Complex)
Funnel & Conversion: Emails (all types), Post-Purchase Sequences, Order Bumps, Upsells, Thank You Pages, Website Pages
⚠️ Services NOT Covered by This Edit Policy
The following services have different deliverable structures and are not subject to the standard edit policy:
| Service | Reason |
|---|---|
| Copy Emergency Room ($190) | Fix service—one delivery, no edit round |
| Hooks & Big Ideas | Foundational/strategic—sets creative direction |
| Brand Creator | Naming exercise—different deliverable type |
| Leads (VSL/TSL) | Foundational opening—changing it changes everything downstream |
| Lead Optimizer | Rewrite service—the optimization IS the delivery |
| Bonus Creator | Ideation, not copy |
| Blueprint Strategy Session | Research and data, not copy |
| Competitive Analysis + Patterns | Research, not copy |
| Project Echo (extraction only) | Copy built FROM Echo is covered; the extraction itself is not |
| Retainers | Separate terms (3-month minimum, 30-day notice of separation) |
| Enterprise projects ($10K+) | Custom contract with individually negotiated edit provisions |
🏢 Enterprise Projects ($10,000+)
Projects at or above $10,000 are classified as Enterprise. Edit provisions are negotiated individually per project contract. Enterprise projects include:
- Complete Product Launch
- Elite/Complex VSL
- Sales Page Funnel
- Long-Form VSL
- Long Sales Letter
- Full DR Sales Page
- Webinar Script
- Webinar Sign-up Funnel
- Product Launch Email Sequence
If your project falls into the Enterprise category, your edit provisions will be discussed and agreed upon before work begins, documented in your project contract.
📦 Multi-Piece Orders
If your order includes multiple deliverables (for example, a Sales Page Funnel with ads, a sales page, and an email sequence), each piece gets:
- Its own 7-business-day edit window (starting when THAT piece is delivered)
- Its own Edit Request Form submission
- Its own 72-hour turnaround
Example: You ordered a Sales Page Funnel. Ads are delivered Monday, the sales page is delivered Thursday, and emails are delivered the following Tuesday. Each piece starts its own independent clock—you do not need to wait until everything is delivered to submit edits on earlier pieces.
💰 $350 Reopening Fee
If the 7-business-day edit window has closed and you want to request edits on previously delivered copy, a $350 flat reopening fee applies per deliverable to reactivate the project.
- The reopening fee covers reactivation and one round of edits
- The same 72-hour turnaround applies after the reopening fee is paid and the Edit Request Form is submitted
- Scope limitations still apply—reopening does not expand the edit round into new scope
🔍 The Critical Caveat
This edit policy is contingent on you having completed all intake forms (pre-meeting form and onboarding form) completely and to the best of your ability.
Important: Revisions that stem from incomplete, inaccurate, or omitted client-provided information may be treated as new scope and quoted accordingly. The quality of your delivered copy depends directly on the quality of the information you provide.
🤝 Our Partnership: 4 Touchpoints of Accountability
Great copy is a two-way street. Our process is designed to capture everything needed to deliver copy that aligns with your vision. Here are the four touchpoints where your input directly shapes the outcome:
| # | Touchpoint | Format | Your Responsibility |
|---|---|---|---|
| 1 | Pre-Meeting Form | Written, signed off | Business details, audience, goals, competitors |
| 2 | Strategy Session | Verbal Mtg. with AI Notes Consent Notice | Share insights; confirm nothing else to add before session ends |
| 3 | Onboarding Form | Written, signed off | Confirm scope, provide materials, finalize details |
| 4 | Edit Request Form | Written, signed off | Specific, structured refinement requests (if needed) |
Each written form includes a sign-off confirming the information provided is complete and accurate. The Strategy Session closes with an explicit verbal confirmation that you have shared everything relevant.
📋 Quick Reference Summary
- Edit Guarantee: 72 hours from confirmed Edit Request Form receipt
- Edit Window: 7 business days from copy delivery
- Rounds Included: 1 round (Edit Request Form = the round)
- No Response: Copy accepted and project closed after 7 business days
- Reopening Fee: $350 per deliverable after window closes
- Multi-Piece Orders: Each deliverable gets its own window and turnaround
- Business Hours: Monday–Friday, 9 AM–5 PM ET (holidays excluded)
- Enterprise ($10K+): Custom edit provisions negotiated per contract
By ordering copy services, you acknowledge that you
have read, understood, and agree to this edit policy.
🔗 Related Pages & Resources
Service Pages:
Blueprint Process | Project Echo | Solutions | FAQ
Other Policies:
Terms & Privacy | Disclaimers | Cookies | Blueprint Process Terms | Project Echo Terms | Copy ER Terms
Questions about the edit policy? Contact us.
