Frequently
Asked Questions

Map your customer's buying journey before writing a word. Identify their main hesitation points using strategic behavioral analysis. Create copy that addresses each concern naturally throughout the content. Copy that feels like mind-reading to your prospects—because it's based on how they actually think, not generic templates.

Blueprint Sessions are required for every Copy Emergency Room order—a brief discussion to confirm word count and set expectations before work begins. When transitioning from Copy ER to Main Services, we hold another Blueprint Session. After Copy Emergency Room results, we discuss your first Main Services project where the $190 rebate applies.

All returning client projects require a Blueprint Session to discuss specifics and pricing. Monthly retainer setup also requires a detailed discussion of scope, deliverables, and customized pricing structure.

Why Every Time? Each project has unique requirements. The Blueprint Session ensures I understand exactly what you need before committing to deliverables and pricing. This protects both of us from misaligned expectations.

What Happens: We discuss your goals, review your pre-meeting form responses, and map out the psychology-driven approach for your specific audience. You receive a written proposal within 24 hours with exact pricing and deliverables.

Website addresses, company links, and product information you currently have. Statistics and data about your business performance and customer behavior (optional, but helpful if you're comfortable sharing). Any former advertising that worked well—crucial for understanding what resonates. All of this helps create copy specific to your particular clients, not generic industry assumptions.

Yes, but usually it's only one time to create the main blueprint. Changes to products, services, or target audiences get adjusted afterward. New copy and marketing for evolving needs doesn't require re-doing everything collected. Efficient process builds on existing foundation instead of starting over each time.

No problem. Work starts with whatever you have available. As you gather more customer feedback, comments, and data about your product or service, the blueprint evolves. Any additional digital media you produce gets incorporated. Blueprint refines accordingly as your business grows and changes—not locked into first-draft assumptions.

5-point enhancement system dissects what's killing your conversions. Eliminate word waste, transform weak language into action-driving copy. Flow gets fine-tuned so prospects stay engaged from first word to final call-to-action. Message sharpened to cut through noise and grab attention instantly.

Sales pages sounding too salesy instead of conversational. Email sequences getting ignored, deleted, or sent to spam. Facebook ads blending into the feed instead of stopping the scroll. Any copy that feels stiff, corporate, or makes visitors bounce immediately—these all benefit from Copy ER treatment.

Strategic enhancement of what you already have instead of throwing it away. Precision improvements preserve your brand voice and messaging. Fast improvements without rebuilding everything from scratch—fixes existing copy instead of expensive complete rewrites.

Predictable, fixed pricing with no surprises or hourly meters running. Fair value for copy enhancement expertise at accessible pricing. Much less than hiring a junior copywriter who might make things worse. Strategy session required to begin.

Work begins 36-48 hours after payment, complete delivery in 5-7 business days. You'll receive detailed diagnosis plus professionally rewritten copy with explanation of changes. Human expert analysis goes beyond surface fixes with strategic reconstruction. Realistic expectations: results depend on your offer quality and pricing. Copy needs something good to sell.

One-Time Rebate: Your $190 Copy Emergency Room investment receives a one-time rebate when you order your first Main Services project after your Blueprint Strategy Session.

How It Works: Complete Copy Emergency Room → See results → If you proceed with a Main Services project, your $190 gets credited toward the total investment.

One Rebate Per Customer: This is a one-time offer per customer.

Simple Process: No complicated hoops to jump through—complete Copy Emergency Room, see the value, proceed to your first Main Services project, and the rebate gets automatically applied to your proposal.

The complete Terms & Conditions for the Copy Emergency Room Rebate have been moved to a separate page for clarity and easier reading.

View Complete Terms & Conditions

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Direct response copy for FinTech and Wellness markets—sales letters, landing pages, email sequences, VSLs, and more. Strategic copy addresses your customers' specific behavior and buying motivations, not generic templates. The Blueprint Strategy Session gathers information about your business to determine exactly what you need, so you're not guessing which copywriting services make sense for your situation.

FinTech companies—SaaS, financial services, investment platforms—with complex trust-building needs. Health & Wellness businesses that need to balance hope with realistic expectations. Startups and established companies with proven products that genuinely solve problems. Honest truth: copy amplifies good offers. It can't fix fundamental product issues or weak pricing.

Blueprint Strategy Session gathers information about what you need before you spend anything. Pre-call questionnaire covers your business and what you've already tried. During the session, we discuss whether you need emails, ads, sales pages, or something else entirely based on your specific situation. Strategic clarity comes first—prevents spending on the wrong solutions.

Brand voice discovery session before writing anything. Analysis of your existing materials, competitor research, and customer feedback. The copy preserves your authentic tone while amplifying persuasion and clarity. Partnership approach: your expertise combined with conversion strategy creates authentic results that sound like you, not generic marketing templates.

Let me clear up something important: Most copywriters write words that sound good. Direct response copywriters write words that make you money—copy designed for immediate action, measurable results, conversions you can track. That's not positioning talk. It's about whether your copy turns browsers into buyers or just looks professional while prospects leave.

Most copywriters work backwards. They write copy, then hope it connects. I map the psychology—what makes your FinTech customers trust enough to act, what drives Wellness buyers past their skepticism, where your competitors miss the psychological moments that generate revenue.

Here's what actually happens: Your FinTech customer—whether that's a business evaluating payment solutions or a consumer choosing a financial app—isn't just comparing features. They're managing risk. Will this work? Can I justify this decision? Your Wellness customer isn't only researching ingredients. They're hoping this isn't another disappointment after previous letdowns. Most copywriters write to the surface. I write to what drives the decision.

Generic copywriters spend weeks "getting to know your business" after you hire them. I've already mapped the psychological patterns—the trust barriers in financial services, the authenticity requirements in health markets, the exact emotional sequences that move people from hesitation to action. That intelligence is built into my processes before we talk.

The Blueprint Process uncovers what's unique about your situation—your customers' specific concerns, the objections killing your sales, what psychological triggers your competitors are missing. You're not paying for basic research. You're getting proven decision patterns applied to your exact market position.

You're getting copy built on how people actually buy—emotionally, then justified with logic, driven by concerns and desires they rarely voice out loud. Your competitors are writing to features while their prospects are deciding based on trust, risk, and whether this feels right. That's what converts skeptics into revenue.

Free 30-45 minute strategic consultation to diagnose what you need before you spend anything. Working conversation about your business goals, ideal customers, and current messaging challenges. Mutual fit assessment plus clear roadmap creation before any money changes hands. Foundation that prevents copy from becoming expensive filler instead of conversion-driving results.

Detailed proposal with exact scope, timeline, and investment after the Blueprint Session. Deep business and audience research using proven behavior-mapping methodology. Streamlined creation process combines strategic thinking with efficient execution. No endless revisions or months-long back-and-forth that waste everyone's time and money.

Simple 5-10 minute questionnaire covering business basics and current marketing challenges. No elaborate presentations, PowerPoint decks, or lengthy prep work required. Optional: competitor examples you love or hate—helpful context but not essential. Just come ready for honest conversation about your business goals and customer challenges.

Minimal time investment: provide initial information, then independent work on your copy. Most projects complete within 7-21 business days without constant check-in meetings, depending on scope. One optional clarification call if needed, otherwise completely hands-off approach. You focus on running your business while the copy gets created.

One revision round included for important sections within original project scope. Copy created to exact specifications discussed during the Blueprint Session. Significant scope changes may require additional investment for fairness to both parties. Clear boundaries prevent project creep that wastes time, money, and delays results.

Copy amplifies what's already working—it can't fix a weak offer or broken pricing. If you have a solid product people need, at fair pricing, for a defined audience, strategic copy can help more qualified leads see your value. Best results come from businesses with strong fundamentals. Copy reveals value, it doesn't create it from nothing.

The Blueprint Session gathers information about your offer and audience to inform the copy strategy. Focused specialization in FinTech and Wellness markets means understanding what makes those customers respond. Proven conversion principles applied to your specific market. The Blueprint process determines if copy fits your situation.

Timeline for results varies by implementation speed, traffic volume, and system readiness. Some clients see immediate conversion improvements, others build momentum over 2-4 weeks. Requires live systems, consistent traffic, proper tracking, and fast implementation.

One revision round included for important sections within original project scope. Straightforward process: highlight specific sections and explain exactly what's not working. No precious creative ego—constructive feedback welcomed and implemented professionally. Major scope changes may require additional investment for fairness to both parties. View complete revision policy for detailed terms and pricing.

No. I don't guarantee specific conversion rates or business results—too many factors beyond copy affect outcomes: implementation, traffic quality, offer, competitive pressure, market conditions. What you get: professional direct response copy using proven conversion principles. Anyone promising guaranteed conversion percentages doesn't understand how marketing actually works.

Most projects complete within 7-21 business days after payment and all information received, depending on scope and complexity. Simpler projects (landing pages, individual emails, opt-in pages) typically 7-10 days. More comprehensive projects (sales letters, VSL scripts, email sequences) 14-21 days. Exact timeline confirmed during Blueprint Session based on your specific needs and project scope.

Email for project details, feedback, and deliverables with clear documented paper trail. Professional responses within 48 business hours, usually much faster than that. Scheduled phone calls available for complex discussions when email isn't sufficient. Efficient approach without endless status meetings that waste everyone's valuable time.

Microsoft Word document, Google Doc, or PDF format—your choice for convenience. Clearly organized with headers, sections, and annotations for easy navigation and implementation. Copy-focused deliverable, not technical implementation or website coding. Designed for straightforward implementation by your technical team or web developer.

Zero pressure—Blueprint Sessions provide valuable strategy even if you implement months later. Life happens: budgets need approval, other projects take priority, timing changes. Simple email reminder when ready: "We talked about my email sequence back in May." Optional refresh call available to pick up exactly where we left off without starting over.

Book your free Blueprint Strategy Session through the website calendar—takes 30 seconds. You'll receive one of three industry-specific pre-meeting forms (FinTech, Wellness, or Other Industry) to complete before our call. The form covers business background, goals, and current challenges. During the Blueprint Session, we discuss your specific needs and scope. Within 24 hours after the call, you'll receive a detailed written proposal via email with exact scope, timeline, and investment based on our discussion. Once you sign the proposal and payment clears, you'll receive the onboarding form within 36 hours. Project execution begins 24 hours after you submit the completed onboarding form. Straightforward process—no games, no unclear pricing, no surprise fees later.

During the Blueprint Session, we discuss your specific needs and project scope. Within 24 hours after our meeting, you'll receive a written proposal via email with the total investment amount based on our conversation and your pre-meeting forms. Clear total investment—no hourly billing, hidden costs, or pricing surprises. Copy is priced for strategic, conversion-focused work in FinTech and Wellness markets. Use the pricing calculator to explore costs for 35+ services—you can build an estimate and email it to yourself for reference.

Most clients invest $2,000-$35,000+ depending on scope, services selected, and industry complexity (FinTech and Wellness projects typically require additional research and compliance considerations). Smaller projects are considered on a case-by-case basis during the Blueprint Strategy Session. If budget is a concern, we can discuss phased approaches—starting with essential services now and adding more later—or beginning with Copy Emergency Room ($190) to test the approach before larger investments. The pricing calculator shows transparent costs for 35+ individual services so you can explore what makes sense for your situation.

Signed proposal/agreement plus full payment gets you on the project calendar—both required to start. Multiple payment options available: bank transfers, money orders, cashier's checks, Venmo, PayPal. Once payment clears, you'll receive the onboarding form within 36 hours. Project execution begins 24 hours after you submit the completed onboarding form. Upfront payment ensures mutual commitment and eliminates billing surprises for everyone involved. Clear expectations from the beginning prevent misunderstandings later.

Two-payment option available for qualifying larger projects (typically $5,000+): 60% upfront to start, 40% before final delivery. Revenue-sharing arrangements available for proven strategic partnerships with established businesses—not new ventures, unproven concepts, or brand new businesses shorter than 1 year. Customized terms include revenue caps, sunset clauses, and specific performance timeframes. Completely transparent calculations based on gross revenue. These arrangements require thorough vetting during Blueprint Session to ensure alignment.

Professional copy is designed to convert—turning browsers into buyers, not just making things sound nice. If budget is tight, the Blueprint Session lets us explore phased approaches or payment structures that work. This is an investment in strategic copy built for conversion, not an expense.

First-time clients pay full calculator price—no introductory discounts.

This reflects the strategic value of conversion-focused copy built for your specific market.

Copy Emergency Room ($190) offers a one-time rebate toward your first Main Services order.

Returning clients receive 10% off all future projects, shown on your proposal after the Blueprint Session. We can also discuss ongoing work or retainer arrangements based on your needs. This rewards ongoing partnerships with businesses I've already helped succeed.

Important: Calculator estimates are close to final pricing but not exact. Your proposal includes precise investment based on your specific project requirements discussed during the Blueprint Session.

Yes—for established partnerships with ongoing copy needs. Retainer arrangements require a 3-month minimum commitment to ensure consistent strategic approach and relationship development. The discount starts at 10% and varies based on volume, complexity, and project mix. A Blueprint Session is required where we discuss your monthly needs, deliverables, and build a customized structure.

How Retainer Pricing Works: Base discount of 10% applies to monthly services. Higher discounts available for larger volume commitments or long-term partnerships. Each retainer is customized during the Blueprint Session based on your specific copy needs—email sequences, landing pages, ongoing campaign support, etc.

Who Retainers Work Best For: Businesses with consistent copy demands, ongoing product launches, or regular campaign cycles. If you need strategic copy support month after month, retainer arrangements provide priority scheduling and cost savings.

Your first Blueprint is FREE with any copy service—always included at no extra charge.

The Blueprint Process is my internal methodology (analyzing 140+ data points about your business, buyers, and offer) that creates the strategic foundation for your copy. Whether you order emails, landing pages, ads, or sales letters—your first product gets the full Blueprint Process included.

Additional Products: $1,200 each. If you need copy for a second product or service that requires its own Blueprint foundation (different audience, positioning, or voice), there's a $1,200 setup fee. Each Blueprint creates the strategic foundation for that specific product.

Why? Different products have different audiences and positioning requirements. Each Blueprint ensures your copy connects with that specific market.

Learn more: The Blueprint Process

$3,500 per extraction—one-time fee. Patterns stay on file for future copy orders across any product.

Project Echo extracts proven psychology patterns from winning copy (your own successful copy, competitor copy, or winners from any industry). I study why it works, then rebuild those same patterns for your copy. Patterns stay on file—request them on any future copy you order.

What's Included: Pattern extraction from 1-2 pieces of copy (1,000-10,000 words total). Patterns stay on file—request them on any future copy you order across any product or service you choose. No expiration, no re-extraction fee.

Requirements: Must order at least one copy service to use the extraction (doesn't make sense to pay $3,500 for extraction if you're only ordering one small project—but there's no minimum order amount).

Timeline: 14-28 days total depending on project scope (standard copywriting timeline 7-21 days + 7 days max for extraction).

Learn more: Project Echo

Yes—you receive data reports alongside your finished copy.

Blueprint Data Report: A comprehensive strategic report documenting the key findings from the Blueprint Process analysis—your audience's fears, desires, objections, conversion blockers, emotional triggers, and competitive positioning. This is the tangible proof of the research behind every word of your copy.

Project Echo Data Patterns Report (if applicable): A comprehensive strategic report showing what psychology patterns were extracted from the winning copy analyzed, how those patterns map to your Blueprint foundation, and where else you can deploy them. Shows WHAT was found—never reveals the proprietary extraction methodology.

Both reports are delivered as professional HTML documents with PDF export capability. They serve as strategic reference documents you can revisit whenever you need to understand the psychology driving your copy.

No. The Blueprint Process is a complete service that delivers conversion-ready copy built on 140+ strategic data points. Most clients start here and get excellent results.

Project Echo is a separate premium service designed for a specific situation—when you have access to copy that's already winning in the market and want to understand why. It extracts the psychology patterns from that proven copy (your own, a competitor's, or a winner from another industry) and rebuilds those patterns into new copy for your product or service.

The two services solve different problems. Blueprint builds your copy from strategic research. Project Echo builds from real-world winners already converting in the wild. Some clients only need the Blueprint. Others want both. It depends on what you're working with and where you want to go.

Learn more: Blueprint Process  |  Project Echo

Absolutely. Your reports are yours—both your Blueprint Data Report and your Project Echo Data Patterns Report. You can share them with any writer or agency you choose.

That said, any new writer would need to interpret and rebuild from the data on their own. At WordsmithDirect, your Blueprint and Project Echo data are already loaded—meaning faster turnaround, no ramp-up time, and copy built by the same team that created the strategic foundation in the first place.

Yes, absolutely. Professional confidentiality is standard practice for all client engagements. If you have a confidentiality agreement or NDA you'd like me to sign, I'm happy to review and execute it before any sensitive business information is shared or discussed. Your proprietary business strategies, customer data, and competitive insights remain completely confidential. All project files, research, and communications are kept secure and private. Professional discretion extends beyond project completion—your business information stays protected.

Client confidentiality comes first. Most FinTech and Wellness copy contains sensitive business strategy. Displaying client work publicly could reveal competitive advantages, pricing strategies, or proprietary approaches. Many clients specifically request that their copy not be used as portfolio examples. A samples page is coming soon featuring fictional examples based on hypothetical companies and products—not actual clients. Any similarity to real businesses is purely coincidental and unintentional. Honest truth: real direct response copy proves itself with real people buying real products, not fictional demonstrations.

All client communications and files are stored securely. Access to your project information is limited to essential team members only. No business information is ever shared, discussed, or referenced with other clients. Project files are permanently deleted upon request after project completion.

Yes. I run a technology-first workflow—and that's your advantage.

I use specialized AI technology trained exclusively on the highest-converting campaigns in existence. This is not ChatGPT. This is not generic AI that writes bland, one-size-fits-all output. The technology I use was built specifically for direct response copy that converts—trained on real campaigns making real money. Combined with my Blueprint Process (140+ data points of your customer's psychology, fears, objections, and decision triggers), it produces precision-engineered copy that most traditional copywriters couldn't deliver in a month.

Here's why that matters: Generic AI doesn't know your buyers. It doesn't know that FinTech prospects need proof before trust, or that Wellness customers require evidence before emotion. It can't diagnose why your current copy isn't converting. The Blueprint Process solves that. Strategy comes before words—always. The technology executes on a strategic foundation that eliminates guesswork and ensures every word is built on real customer psychology, not templates.

You're getting something very few can offer: a dedicated conversion strategist directing proprietary technology. The strategy, the frameworks, the customer psychology—that's the expertise. The technology turns it into copy that converts. Together, they deliver a level of strategic depth and speed that neither a human copywriter alone nor generic AI alone can match.