The Blueprint Process:
The Chassis
For Your Marketing
Great copy isn't just written—it's engineered.
Before I write a single word, I conduct a forensic analysis of
140+ psychological data points
regarding your business, buyers, and offer.
I don't guess at persuasion. I engineer it.
Because I've learned the difference between 2% and 8% conversion rates often hides in a single overlooked trigger—one you can't see from inside your business.
Blueprint Process Value: $1,200
(WAIVED for first-time partners)
The strategic foundation for high-converting copy.
The Problem With Weak Foundations
You wouldn't build a skyscraper on sand.
So why are you building your marketing on guesswork?
Most copywriters start with a blank page and hope for the best. They guess at what your audience wants. They assume they understand your market. They create copy based on "best practices" that might work for someone else—but not for you.
Failed Campaigns: $50K+ in Wasted Ad Spend
Copy that misses the mark because the writer didn't truly understand what makes your audience take action. Result: You burn through your entire Q2 budget testing angles that were never going to work.
The 3-Month Guessing Game
Thousands of dollars driving traffic to copy that doesn't convert because it wasn't built on strategic insights. You're essentially paying Facebook to tell you what your customers want—slowly and expensively.
The Revision Death Spiral
Months of back-and-forth trying to fix copy that was never strategically sound to begin with. You can't edit your way out of a weak foundation. You can only rebuild it.
What if your copy was built on a strategic foundation from day one?
What Is The Blueprint Process?
It's the psychological forensic audit I run before writing a single word.
I don't just "research" your market. I forensically hunt for and diagnose 140+ specific psychological disconnects between what you're saying and what your audience is actually hearing. The process takes 7-21 days because I'm:
- Interrogating competitor positioning to find their false solution lies
- Stress-testing your value prop against 29 objection patterns
- Hunting for the exact emotional triggers hiding in customer language
- Diagnosing the gaps you can't see from inside your business
This isn't data collection. It's pattern recognition powered by a technology-first workflow. I use specialized AI trained exclusively on the highest-converting campaigns in existence—not generic tools that produce cookie-cutter output. But technology without strategy is noise. The Blueprint Process provides the 140+ data points of YOUR customer psychology that directs every word. That combination is why your copy converts instead of just "sounding good."
Think of it like a precision-engineered chassis
The Blueprint Process builds the precision-engineered chassis for your marketing—every dimension mapped, every stress point tested, every connection point calibrated. This isn't just a frame. It's the engineering that makes everything perform.
And it delivers results on its own. Most clients start here and get excellent copy built on a strategic foundation. When you're ready to add proven conversion patterns from winning copy, Project Echo installs the engine on top of this chassis.
The 140+ Data Point Analysis
This isn't a checklist I run through. It's a forensic investigation into why your market converts—or doesn't.
Your Buyers
You know your demographics. Age. Income. Location. Sure.
But do you know:
- The specific COMPETITIVE BLINDSPOT your biggest competitor is exploiting to win your customers right now?
- Your buyer's CORE CONVERSION BLOCKER—the hidden fear that overrides logic and stops them from buying even when your offer is superior?
- The HIDDEN ASSUMPTION GAP blocking conversions that your own sales team unknowingly reinforces?
- The exact ORIGIN TRIGGER that brought them to your market in the first place?
This isn't market research. This is strategic diagnostics.
Your Offer
You know what you sell. Features. Benefits. USP. Check.
But do you know:
- Which benefit is the true DECISION DRIVER vs which ones your customers just say are important?
- The hidden TRUST THRESHOLD GAP—the reason they intellectually understand your value but emotionally hesitate?
- What your competitors are doing that creates a PERCEIVED SOLUTION TRAP—looks right but sets customers up for failure?
I don't just list your features. I diagnose which strategic lever actually moves the needle.
Your Company
You have a brand story. An origin narrative. A mission statement. Great.
But do you know:
- Which element of your story actually BUILDS TRUST vs which parts just sound impressive?
- The specific AUTHORITY MARKER your skeptical buyers need to see before they'll even consider your offer?
- What your team is saying that causes CREDIBILITY EROSION without realizing it?
I don't just retell your story. I identify and isolate the trust-building elements your market actually responds to.
Your Positioning
You have a general sense of brand voice. Professional. Approachable. Trustworthy. Sure.
But do you know:
- The exact SOPHISTICATION LEVEL of your market and whether your current positioning is too elementary or too complex?
- Which TONE MISMATCHES between your ads and landing pages are killing conversion rates?
- What your customers' SELF-IMAGE is and whether your brand voice conflicts with how they see themselves?
I don't just match a vibe. I engineer positioning that aligns with your market's psychological self-perception.
The Result: Copy that's built on strategic insights—not guesswork.
Every word connects because it's engineered to resonate
with your specific market.
What You Actually Receive
1. High-Converting Copy—Strategically Engineered
Not guesswork. Not "best practices." Copy built on 140+ psychological data points specific to YOUR market. Every word is there for a strategic reason.
2. Your Blueprint Data Report
A report documenting the key insights that shaped every word:
- Top psychological triggers identified
- Competitive positioning gaps found
- Conversion blockers diagnosed
- Recommended messaging hierarchy
You don't get the raw 140-point analysis (that's proprietary), but you get proof the work was done and understand why your copy is structured the way it is.
Report content, structure, and scope are custom-built from each client's unique business data — no two reports are identical. WordsmithDirect may refine report format and presentation to improve deliverable quality. Significant changes will be communicated to active clients.
Included FREE with your first Blueprint.
Also included with each additional product/service Blueprint ($1,200).
Report Delivery Policy:
- One report per Blueprint setup. Delivered with your first copy order on that Blueprint.
- Additional copy orders on the same Blueprint do not generate a new report.
- Adding target audiences (avatars) to an existing Blueprint does not generate a new report.
- A new report is generated only when a new Blueprint is created for a different product or service.
3. Fewer Revisions—Faster Results
When copy is built on strategic insights upfront, there's less back-and-forth. We get it right the first time because the foundation is solid. Think of it like hiring an architect: You get the strategic plan, not the engineering blueprints. You understand the "why" without wading through technical specs.
Blueprint Process Pricing
Blueprint Investment: $1,200
(WAIVED for first-time partners)
Blueprint Strategic Audit $1,200
100% Credit Applied -$1,200
Your Investment $0
First-time partners only. I invest this $1,200 of strategic work into every new partnership because I refuse to write copy on guesswork.
Why I Cover the Blueprint Investment
I waive the $1,200 Blueprint fee for first-time partners for one reason:
I refuse to write copy on a weak foundation.
This isn't a "discount" to get you in the door. It's a boundary I set for myself. I don't care how fast you need copy or how simple the project seems—if I haven't done the psychological analysis, I won't write a single word.
So I cover that investment on your first project because it protects the quality of work I'm willing to put my name on. Think of it as my insurance policy. You get strategic copy. I get to sleep at night knowing I didn't guess.
Additional Products: $1,200
Each new product or service needs its own Blueprint foundation: $1,200.
Why? Different products have different audiences, positioning, and voice requirements. Each Blueprint creates the strategic foundation for that specific product.
Why I don't waive this again: Because you've already seen the value. You know what quality strategic copy looks like when it's built on solid data. The waived investment on Project 1 was my way of proving the methodology. Every project after that is you investing in proven results.
Pricing Logic:
-
1. First Product Launch:
Blueprint Investment = WAIVED (Included) -
2. New Product Line:
Blueprint Investment = $1,200 -
What about new audiences?
Same product, new avatar? You do NOT pay for a new Blueprint.
See calculator for the Avatar Multiplier.
How the Blueprint Investment Works
Your first Blueprint is WAIVED. Every copy project on that same product
builds on the same strategic foundation — no repeat fees, no starting over.
Without Strategic Foundation
- Every project starts from scratch
- No documented buyer psychology
- Guesswork on voice, tone, positioning
- Inconsistent messaging across campaigns
- Higher revision cycles, slower delivery
With Blueprint Process
- First Blueprint: WAIVED ($1,200 value)
- 140+ data points mapped to YOUR buyers
- Voice, tone, and positioning locked in
- Every project builds on proven foundation
- Fewer revisions, faster results
See How the Blueprint Keeps Working
Real services. Real prices. One strategic foundation that keeps delivering.
4 orders. $12,700 total. Blueprint investment on Product A: $0.
Your first Blueprint is WAIVED.
Every project after that on the same product rides on the same strategic foundation — no repeat fees.
One Foundation, Unlimited Projects Per Product
New product or service? $1,200 for a new Blueprint. Same product, new copy project? Already covered.
Delivery Timeline
Standard Delivery Timeline
7-21 business days from project kickoff
Simpler projects: 7-10 days
Comprehensive work: 14-21 days
This isn't instant. But it's intelligent.
"Why Can't We Just Write It This Weekend?"
You can. But here's what that costs you:
Option 1: Write It Yourself This Weekend
- Time investment: 48 hours
- Ad spend testing wrong angles: 3 months
- Opportunity cost of failed launch: $50,000+
- Psychological cost: Wondering why it's not working
Option 2: The Blueprint Process (14 Days)
- Time investment: 14 days
- Ad spend saved: $50,000
- Opportunity cost: Getting it right the first time
- Psychological benefit: Knowing exactly why it works
The Blueprint doesn't delay your launch. It eliminates 90 days of expensive guessing.
Would you rather spend 2 weeks getting it right
or 3 months figuring out why it's wrong?
Already Getting Results?
Ready to Install the Engine?
The Blueprint Process is a complete service on its own—precision-engineered copy built on 140+ data points. Most clients start here and see excellent results.
When your copy is performing and you're ready to add proven patterns from winning copy, Project Echo installs the V12 engine on top of your Blueprint chassis—supercharging your results. (Requires active Blueprint foundation.)
Learn About Project Echo The Performance Upgrade
Ready to Build Your
Strategic Foundation?
Every first copy project includes the Blueprint Process at no additional charge.
Let's create copy that's strategically engineered to connect
with your audience and drive results.
A collaborative conversation about your project—
no sales pitch, no pressure.