Last Updated: February 18, 2026

🏗️ What the Blueprint Process Is (and Isn't)

What the Blueprint Is: The Blueprint Process is our internal strategic foundation system that collects 140+ data points about your business, audience, voice, positioning, and messaging strategy. It's the chassis that all your copy is built on—ensuring every word aligns with your brand, speaks to your ideal customer, and positions you correctly in the market.

What This Is NOT:

• Not the proprietary 140-point methodology: You receive a Blueprint Data Report documenting key strategic insights, plus finished copy built on the Blueprint foundation. The full proprietary methodology remains confidential.
• Not a one-size-fits-all template: Each Blueprint is custom-built for your specific business, audience, and market position.
• Not optional: Every copy project requires a Blueprint. It's the foundation that makes the copy work.
• Not a business strategy session: We focus on messaging strategy, voice, audience psychology—not business models or offer structure.
• Not generic AI output: All copy deliverables are produced using a technology-first workflow—specialized AI trained on the highest-converting campaigns, directed by the strategic foundation of your Blueprint. This is proprietary technology combined with conversion strategy, not generic tools producing template copy.

💰 Pricing Structure

Additional Product/Service Blueprints: $1,200 Each

• If you need copy for a different product or service line, that requires a separate Blueprint
• Each new product/service has different positioning, audience focus, and messaging needs
• $1,200 per additional Blueprint setup
• One-time fee per product—use that Blueprint for all future copy on that product

👥 Multiple Target Audiences (Avatars) - How Pricing Works

Important Distinction: Multiple avatars for the SAME product affect copy deliverable pricing—not the Blueprint fee itself.

How Multiple Avatars Work:

• Your Blueprint includes modifications to address different audience segments
• Each additional avatar adds strategic complexity to the copy work
• Copy deliverable pricing increases based on avatar count using multipliers
• Blueprint fee itself stays flat—$1,200 per additional product, regardless of avatar count

Why Avatars Increase Copy Investment (Not Blueprint Investment):

• More avatars = more variations in messaging angles for each audience segment
• Each audience needs tailored pain points, benefits, and psychology triggers
• Copy becomes strategically more complex—Blueprint modifications handle this
• The Blueprint work scales, but the Blueprint setup fee stays flat at $1,200

🆚 Multiple Products vs Multiple Avatars

📞 Blueprint Strategy Session (Required)

Before any copy work begins, you'll complete a Blueprint Strategy Session:

What Happens During the Session:

• 45 to 60 minute strategic conversation about your business, audience, and market
• We explore customer language, pain points, objections, and decision triggers
• You'll share competitor insights, positioning preferences, and brand voice
• We identify messaging angles that resonate with your ideal customers

What to Prepare:

• Customer language (exact phrases they use when describing problems)
• Competitor websites or marketing materials you admire (or want to beat)
• Any existing customer reviews, testimonials, or feedback
• Clear understanding of your ideal customer demographics and psychographics
• Your product/service URLs and any existing marketing copy

Pre-Session Forms: Before your Blueprint Strategy Session, you'll complete an industry-specific pre-session form tailored to your business:

• FinTech Form: Approximately 61 questions covering payment solutions, compliance needs, target customers, and industry-specific challenges
• Wellness Form: Approximately 61 questions exploring product benefits, customer transformation goals, wellness messaging, and market positioning
• Other Industry Form (if applicable): Approximately 66 questions addressing your unique business model, customer needs, and competitive landscape

These forms gather essential information about your business, customers, competitors, and messaging preferences—ensuring our session time is focused and productive.

⏰ Timeline & Process

Step 1: Blueprint Strategy Session

• 45 to 60 minute session (scheduled after booking and form completion)
• Session recorded for accuracy (transcript provided if requested)
• You'll receive confirmation email with session link and pre-session form

Step 2: Blueprint Development (Internal)

• I build your Blueprint using session insights and 140+ data points
• This happens behind the scenes—you don't see this document
• Blueprint becomes the strategic foundation for all copy work

Step 3: Copy Development & Delivery

Starting Your Project:

• Signed proposal/agreement plus full payment gets you on the project calendar
• Once payment clears, you'll receive the onboarding form within 36 hours
• Project execution begins 24 hours after you submit the completed onboarding form

Copy Development Timeline:

• Copy is written using your Blueprint as the strategic foundation
• Most projects complete within 7-21 business days after payment and all information received
• Simpler projects (landing pages, individual emails, opt-in pages): typically 7-10 business days
• Comprehensive projects (sales letters, VSL scripts, email sequences): typically 14-21 business days
• Timeline depends on project scope, complexity, and completeness of information provided
• You receive finished copy—ready to deploy

Total Timeline Summary: From signed agreement and payment to final copy delivery: 7-21 business days (plus onboarding form processing time). Actual timeline varies by project complexity and scope.

🔒 Confidentiality & Data Protection

• All information shared during your Blueprint session remains confidential
• Your Blueprint data is never shared with competitors or third parties
• Session recordings and transcripts are stored securely and used only for your projects
• Blueprint insights are proprietary to your business and your copy work
• We maintain strict confidentiality of all business information, customer data, and strategic insights

📦 What You Receive

You DO Receive:

• Your Blueprint Data Report: A comprehensive strategic report documenting key insights, audience psychology, and the strategic foundation used in your copy. One report is delivered per Blueprint setup—included FREE with your first Blueprint, and included with each additional product/service Blueprint ($1,200).
• Finished copy built on your Blueprint foundation (emails, landing pages, sales letters, ads, etc.)
• Copy that aligns perfectly with your brand voice, audience psychology, and market positioning
• Strategic messaging that speaks directly to your ideal customers
• Consistent brand voice across all copy deliverables

Report content, structure, and scope are custom-built from each client's unique business data—no two reports are identical. WordsmithDirect may refine report format and presentation to improve deliverable quality. Significant changes will be communicated to active clients.

You DO NOT Receive:

• The full proprietary 140-point Blueprint methodology (this remains confidential)
• Business strategy consulting or offer structure advice

Think of it this way: You get the Blueprint Data Report showing key insights and strategic direction, plus finished copy ready to deploy. The full proprietary methodology stays confidential—protecting the quality of work we produce for you.

🔄 Blueprint Updates & Future Projects

Using Your Existing Blueprint for Future Projects:

• Once your Blueprint is created, it's available for all future copy projects on that product/service
• No need for additional Blueprint sessions unless your business significantly changes
• Same product, different copy projects = use existing Blueprint (no additional Blueprint fee)

When You Need Blueprint Updates:

• Major pivot in positioning or target audience
• Significant product/service evolution
• Rebranding or voice change
• New product/service line (requires separate Blueprint - $1,200)

Minor updates to existing Blueprints (clarifications, small adjustments) are handled at no charge during active copy projects.

⚖️ Legal Protections

Intellectual Property:

• All finished copy delivered to you becomes your property
• You retain full rights to use, modify, and deploy the copy as you see fit
• The Blueprint methodology and process remain proprietary to WordsmithDirect
• Your business information and strategic insights remain your confidential property

Liability Limitations:

• Blueprint Process is a strategic foundation service—results depend on many factors beyond messaging
• We are not responsible for business results, market conditions, or external variables
• Maximum liability limited to fees paid for Blueprint services
• Not responsible for how copy is deployed, tested, or implemented

Governing Law: These terms are governed by Ohio law. We prefer friendly conversation and reasonable solutions before considering legal action.

🤝 Working Together Successfully

Our Commitment to You:

• Conduct thorough Blueprint Strategy Session to extract critical insights
• Build custom Blueprint foundation using 140+ data points
• Maintain strict confidentiality of all business information
• Deliver finished copy that aligns with your Blueprint foundation
• Provide consistent brand voice across all copy deliverables

What We Need from You:

• Complete pre-session forms thoroughly and honestly
• Attend Blueprint Strategy Session prepared with customer insights and competitor examples
• Provide clear, accurate information about your business, audience, and market
• Understand that copy performance depends on many factors beyond messaging alone
• Communicate any significant business changes that might affect Blueprint accuracy

🔗 Optional Enhancement: Project Echo

The Blueprint Process is a complete service on its own—you get a precision-engineered strategic foundation, your Blueprint Data Report, and finished copy built on that foundation. Most clients start here and get excellent results.

If you want to add proven conversion power on top of your Blueprint, consider Project Echo—our premium service that extracts psychology patterns from copy that's already converting and rebuilds them for your marketing.

Important: Project Echo requires an active Blueprint foundation. It cannot be purchased as a standalone service—the Blueprint is what makes the extracted patterns work for YOUR specific market, audience, and positioning.

Learn more: Project Echo Service Page | Project Echo Terms & Conditions

Or return to: Blueprint Process Service Page

📝 Modifications to Terms

We may update these terms as the Blueprint Process evolves. If material changes occur, we'll provide 30 days notice via email. Continued use of Blueprint services after changes take effect constitutes acceptance of updated terms.

By ordering copy services, you acknowledge that you've read, understood, and agree to these Blueprint Process terms.

We look forward to building a powerful strategic foundation for your copy that converts!

Bottom Line: The Blueprint Process is the strategic foundation that makes all your copy work. First Blueprint is FREE for new clients with any copy service. Additional products/services are $1,200 each for new Blueprint setup. Multiple avatars affect copy pricing, not Blueprint fees. You receive one Blueprint Data Report per Blueprint setup documenting key insights, plus finished copy built on this foundation. Additional copy orders and avatar additions on the same Blueprint do not generate a new report.

🔗 Related Pages & Resources

Learn More About Blueprint Process:

Blueprint Process Service Page | FAQ

Review other policies:

Terms & Privacy | Disclaimers | Cookies

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Questions about Blueprint Process? Contact us.