Book Strategy Session
Results-Driven Conversion Strategy

Expert Copy
Through Customer Insights

I'm Brian J. Pollard. I discover the buying motivations that drive FinTech and Wellness buying decisions. While agencies charge $25K+ for cookie-cutter templates, I use the Blueprint Process to map your exact customer hesitation points—then transform them into action.

Your sales letters, VSLs, email sequences, and funnels will address the specific insights driving your industry's buying decisions. No expensive "getting to know your business" phase. No one-size-fits-all tactics. Just results-focused copy that converts skeptics efficiently—no bloated agency timelines.

Premium copywriting using behavioral insights and research to understand customer motivations.

Brian and Hero—The WordsmithDirect Team
WordsmithDirect

Every project gets Hero's personal paw of approval!

The Blueprint Process: Strategic Customer Analysis

Most copywriters guess what customers want. I use comprehensive strategic analysis through my Blueprint Process—extensive data collection that maps everything from your customer's deepest fears and false beliefs to their buying motivations and lifestyle descriptors.

This goes way beyond demographics (age, income, location). I uncover the behavioral drivers—what makes them buy, what makes them hesitate, and exactly what language style connects with their specific situation. This customer insight becomes the foundation for every word choice, every angle, every approach I take.

When businesses have products their customers genuinely want and offers that solve real problems, this strategic approach consistently transforms skeptical browsers into paying customers. The best results come from companies whose value aligns with what their market actually needs.

What I Create Using This Foundation
Direct Response Systems
Sales funnels, VSLs, landing pages, and complete systems designed to turn skeptical browsers into paying customers.
Authority & Content Marketing
Thought leadership content and brand positioning that establishes your industry expertise and builds long-term customer trust.
Quick Win Copy Services
Individual emails, opt-in pages, and landing pages that deliver measurable improvements fast.
Get Your Custom Blueprint Free Analysis & Project Discussion

Why FinTech & Wellness Companies
Choose WordsmithDirect

Specific expertise in customer behavior that converts
skeptical prospects into paying customers

7-21 Day Delivery
Most projects completed in 1-3 weeks—simpler work 7-10 days, complex projects 14-21 days
Conversion-Focused
Every word serves one purpose: moving your prospects from hesitation to action
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Results-Based Approach
Understand customer hesitation, then create copy that converts each objection
My Mission: Transform Your Expertise Into Money-Making Copy

Industry-Specific Expertise

FinTech buyers move slowly and carefully. Wellness customers have heard empty promises. I understand these realities. Copy that builds trust through understanding, not pressure.

Blueprint Process

I map your customer's buying journey from skepticism to purchase. First, I identify their core hesitation points. Then I create messaging that pre-emptively addresses each concern before they voice it.

Proven Methodology

Copy tested against your customer's real concerns—not generic best practices. I focus on what moves browsers to buyers. Need fast help?
Try the Copy Emergency Room.

Why I Only Work With
FinTech & Wellness Companies

FinTech customers need seven touchpoints before trusting with their money. Wellness buyers have been burned by miracle cures. I understand the exact behavioral barriers that stop your prospects from buying.

This industry-specific knowledge transforms hesitant browsers into paying customers—without generic tactics that fail.

Strategic Collaboration

Your industry insights combine with my conversion expertise to create messaging that actually converts. You know what makes your business unique—I know what makes your customers take action. Together, we bypass the typical agency learning curve and get straight to copy that addresses your market's exact buying motivations.

  • Collaborative approach pairing insights with expertise
  • Strategic clarity on messaging that works
  • Custom-built messaging that drives action
  • Zero templates—everything tailored to you
  • Strategic partnership that transforms expertise

Customer-Focused Approach

Every word I write passes one test: Does it address your customer's buying motivations? Copy that doesn't move prospects toward buying gets eliminated. No clever wordplay that misses the mark. No filler that dilutes your message. Just results-focused copy that serves a single purpose—turning your prospects' hesitation into action.

  • Results-driven pathways to conversion
  • Copy that transforms browsers into buyers
  • Messaging targeting industry-specific doubts
  • Proven persuasion principles for your market
  • Customer-focused copy that eliminates hesitation
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Copy Not Converting?

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$190 Copy Emergency Room
I fix what is broken
without starting over!

Get Fast Fixes Click Here

Why FinTech &
Health & Wellness?

While other copywriters spread themselves thin across dozens of industries,
I've immersed myself exclusively in the behavior behind
financial decisions and wellness choices.

FinTech Mindset

FinTech customers are naturally skeptical—and they should be. I understand the trust barriers and risk-averse mindset that drive financial service decisions. Your complex offerings get translated into messaging that addresses their exact objections before they even voice them.

Health Authority

Health-conscious audiences have been burned by miracle cures. I create genuine connections through education-based copy that builds trust without overpromising. This means turning skeptics into loyal customers through authentic messaging that respects their intelligence.

Laser Focus

Your industry expertise deserves copy that actually converts. I translate complex offerings into persuasive messaging that addresses your prospects' exact buying motivations—without the expensive "getting to know your business" phase most writers require.

Ask Your Questions Here Contact Form—I'll Respond Within 48 Hours

Ready To Transform
Your Expertise Into Results?

I'm among the few copywriters who actually study WHY your specific customers hesitate.
Not demographics (who they are) but the fears, doubts, and desires that stop them from buying—
then I create copy that addresses each one.
Most copywriters use template-based copy, but I understand what makes
your FinTech and Wellness customers take action.

— Brian (and Hero)