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The Quiet Killers of Copy
The six quiet mistakes that drain sales from good businesses, and the audit that catches them. Not theory. A field guide you run against your own page, email, or ad, killer by killer, with the exact fix for each. Read it once to learn the method, then keep it open while you work.
Yours to keep, on any device.
Six killers, one audit, 44 focused pages. No padding.
What's Inside
Six killers, one habit, and a full audit.
Most sales are lost by quiet, overlooked words, not big obvious mistakes. This book names the six that show up again and again, shows what each one costs, and gives you the move to fix it, with before and after lines pulled from real business copy so you can see the switch.
The six quiet killers
- The Fuzzy Promise. The reader can't tell what you're selling,
or why they should care, within five seconds. - No Proof. Claims left hanging, reading as risky or empty,
even when they're true. - The Generic, AI-Sounding Voice. Copy that could come from anyone, about anything, and readers spot it faster than ever.
- The Wrong Message at the Wrong Moment. A hard sell thrown at someone who isn't ready, so it bounces.
- Talking About Yourself. The business tells its own story and
forgets to solve an actual need. - The Buried or Weak Ask. Solid copy that trails off with a limp
"click here," so nobody acts.
See the switch
Before
“We offer a range of solutions designed to help
your business reach its full potential.”
After
“You will know the one line on your page that is costing you sales, and exactly how to rewrite it.”
The words barely change. What they do to the reader changes completely. The book is full of switches like this, one for every killer.
It opens with the one habit under all of it, prove it or cut it, and closes with a guided audit that walks you through every killer so you can mark up your own page and fix it line by line.
Every claim, verified
The facts in this book are checked, and I can prove it.
The book lives by its own second killer. Every factual claim in it, every statistic and cited source, is checked against the original, word for word, and anything that cannot be stood up gets cut. Here is one of those claims, with the receipt.
A verified claim from the book
People skim a web page, catching the first few words on the left of each line far more than the rest.
Nielsen Norman Group, the original published article.
”First few words on the left of each line of text receive more fixations than subsequent words on the same line.”
It is the same standard behind every book I write,
and the reason you can trust what this one tells you.
See this book’s full receipt (opens in a new tab)
Who it's for
Anyone who sells with words.
A service page, a product listing, a cold email, an ad. It doesn't matter whether you type your own copy at midnight or pay someone else and stare at the numbers wondering why nothing moves. The mechanics of trust and attention are the same no matter what you sell. If you do it yourself, you get a repeatable audit you can run the same day. If you've outsourced it, you get the words to name exactly what's missing.
Read before you buy
Read the opening free.
Don't take my word for how it reads. The complete introduction opens in a new tab, so you can hear the voice and see the method before you spend a dollar.
Your place here stays put.
What you get
A clean PDF, yours to keep.
The book comes as a PDF, delivered the moment you buy. Read it on your phone, your laptop, or print it and mark it up. It's plain and clean, no fancy cover, no filler, all substance. What you're paying for is the method,
not the packaging.
Get the Book
Get the PDF.
This book would cost tens of thousands to have ghostwritten. It’s $25.
$25Instant PDF download
The full book, every killer and the audit, delivered
to your inbox the moment you check out. Read it tonight.
Secure checkout. Instant download.
A real book, and I answer for every word in it.
Because the book downloads instantly, all sales are final.
Questions
Before you buy.
What is The Quiet Killers of Copy?
It's a field guide to the six quiet mistakes that drain sales from good businesses, and the audit that catches them. Not theory... you run it against your own page, email, or ad, killer by killer, with the exact fix for each. Read it once to learn the method, then keep it open while you work.
How much is it, and how do I get it?
$25, delivered as a PDF the moment you check out. It lands in your inbox instantly, so you can read it tonight, on your phone or laptop, or printed so you can mark it up with your own notes.
Who is it for?
Anyone who sells with words... a service page, a product listing, a cold email, an ad. If you write your own copy, you get an audit you can run the same day. If you pay someone else to write it, you get the words to name exactly what's missing.
Can I read some before I buy?
Yes. The complete introduction is free and opens in a new tab, so you can hear the voice and see the method before you spend a dollar.
What format is it, and will it work on my device?
A clean PDF. It reads on your phone, your laptop, or printed. It's plain on purpose... no fancy cover, no filler. What you're paying for is the method, not the packaging.
Do you offer refunds?
Because the book downloads instantly, all sales are final. That's why the full introduction is free to read first... so you know exactly what you're getting before you buy.
Want one of your own?
I also write books for other people.
If you'd rather have a book like this written for your business, in your voice, that's the other half of what I do. You bring your material, I do the writing, start to finish.
Projects start at $15,000.