How Your Price
Is Calculated
Last Updated: March 5, 2026
This page shows you exactly how your project price is built — every step, every number, no surprises. Your formal Proposal will confirm your exact price before any work begins.
📋 Step 1 — Your Copy Service
Every project starts with a base price for the copy you need — emails, landing pages, VSL scripts, ad campaigns, and more. That base price is your starting point.
You can explore all service base prices using the Project Estimate Calculator.
🏭 Step 2 — Your Industry
Some industries require more research, more psychology, and more strategic depth. Audiences in these industries are more skeptical — they compare more options, ask harder questions, and need stronger reasons before they say yes. That extra work is reflected in the price.
Industry Adjustment — Added to Your Base Price:
| Your Industry | Price Increase | Why |
|---|---|---|
| FinTech | +50% | High skepticism, compliance-aware messaging, complex trust barriers |
| Health & Wellness | +50% | Evidence-driven audiences, authenticity demands, crowded claims landscape |
| Other Industries | +25% | Psychographic depth and conversion strategy that goes above standard copywriting |
Quick example: Standard Landing Page base price = $3,000. In FinTech (+50%), that becomes $4,500 before we count audiences.
👥 Step 3 — Your Number of Audiences
The more audiences your copy needs to speak to, the more strategic work is involved. Each audience has its own questions, objections, and reasons to say yes or no.
Your first audience is always included — no extra charge.
Audience Adjustment — Added to Your Price After Industry:
| Number of Audiences | Price Increase |
|---|---|
| 1 audience — always included free | No increase |
| 2 audiences | +30% |
| 3 audiences | +60% |
| 4 audiences | +90% |
| 5 audiences | +120% |
| 6 audiences | +150% |
| 7 audiences | +180% |
| 8 or more audiences | Custom quote — contact us |
Planning all your audiences upfront gets you the best price. Adding audiences after your copy is delivered costs more — see the adding-audiences section in your terms page for details.
🔢 Step 4 — Putting It All Together
Here are two real examples so you can see all three steps in action:
Example 1: Standard Landing Page · FinTech · 3 Audiences
| Step | Math | Running Price |
|---|---|---|
| Base price (Standard Landing Page) | — | $3,000 |
| FinTech industry (+50%) | $3,000 × 1.5 | $4,500 |
| 3 audiences (+60%) | $4,500 × 1.6 | $7,200 |
| Your project price | $7,200 | |
Example 2: Standard Landing Page · Other Industry · 2 Audiences
| Step | Math | Running Price |
|---|---|---|
| Base price (Standard Landing Page) | — | $3,000 |
| Other industry (+25%) | $3,000 × 1.25 | $3,750 |
| 2 audiences (+30%) | $3,750 × 1.3 | $4,875 |
| Your project price | $4,875 | |
📌 Flat-Fee Add-Ons
These fees are the same for everyone. They do not change based on your industry or the number of audiences.
| Add-On | Price | Notes |
|---|---|---|
| First Blueprint | FREE | Always included with any copy service — no exceptions |
| Additional Blueprint | $1,200 each | Only needed for a new product or service. Never triggered by adding more audiences. |
| Project Echo (optional) | $3,500 | Extracts proven psychology patterns from winning copy. One-time fee — patterns usable across any product or service you choose. |
⚡ Rush Delivery
Need your copy fast? Rush Delivery is available at any time — for any service, any add-on, at any stage of your project.
| Option | Turnaround | Price Increase |
|---|---|---|
| Rush Delivery | 48–72 hours | +45% added to your copy services total |
Rush Delivery applies to copy services only. Blueprint, Project Echo, and project restart fees are not affected.
📋 Your Formal Proposal Locks In Your Price
The Project Estimate Calculator gives you a strong starting point. After your Blueprint Strategy Session, you'll receive a formal Proposal with your exact price confirmed — before a single word is written. That Proposal is what you pay.
🔗 Back to Terms Pages
Blueprint Process Terms & Conditions | Project Echo Terms & Conditions
Other pages:
Blueprint Process Service Page |
Project Echo Service Page |
Project Estimate Calculator
Questions about your price? Contact us.