Email Sequence — Writing Sample

Fictitious product and company. This email sequence was written as a portfolio demonstration to show conversion-focused copywriting. VaultKey Identity Protection is not a real product. All testimonials, statistics, and claims are fabricated for this sample.

Written by:
Brian J. Pollard, Conversion Strategist
WordsmithDirect

About This Sequence

This 4-email nurture sequence is written for small business owners who opted in to learn more about business identity protection but have not yet purchased. Built on 182 Blueprint Process data points. Sequence moves subscribers from awareness to purchase over 4 emails:
wake-up call → real cost → solution reveal → close.

Subject Line Options
Pick This The number thieves watch (and your service doesn't)
Why your identity service doesn't see this threat
The hidden risk every business owner misses
Subject Line Options
Pick This 14 months and $12,000 lost: A real story
The true cost of business identity theft
What a single breach can do to your business
Subject Line Options
Pick This The only service watching both your business and personal identity
What no consumer service alerts you to
The coverage gap in business credit protection
Subject Line Options
Pick This Why waiting costs more than coverage
Everything you get with VaultKey
The simple way to lock out business identity thieves